New products, new investments, and big changes are rolling in despite it only being the second week of the new year. Like most people, you were probably battling the polar vortex and trying to stay warm. Luckily, we can still keep you up to date. We used everything but our computers for fire wood!
Pintrest Buys VisualGraph
Pintrest wants to improve its search feature with the new investment. VisualGraph uses face/object recognition and shape/color analysis.This will make it easier for users to be specific about what they are trying to find.
View original article here.
The show featured 20,000 products with over 300 presentations. Nvidia hired professionals to advertise via crop circles. Yahoo CEO Marissa Mayer represented women in tech and focused her time on her company's media effort. Tiffany Shlain, Webby Awards creator and filmmaker, said “CES is the only place where a whole bunch of men come together and compete over how small their stuff is.”
Read more on the new gadgets and absurd publicity stunts. Original article here.
Google Preps "Hotel View"
Google is now taking 360 degree photos of hotel interior to enhance travel content. Radisson and Best Western are the first two hotels to agree to the new view. This is ran by GoogleWallet. It is still questionable as to whether this will merge with Google "Hotel Finder."
Original article can be found here.
WordStream Released New AdWords Performance Grade
This free tool can help manage advertising accounts. The updates re-analyze accounts every 30 days, tracks performance changes, and includes a quality score. This also includes analyzing whether the account has mobile preferred ads, mobile sitelinks and mobile call extensions set up.
Learn more about the WordStream update here.
Yahoo Buys Aviate
Aviate arranged apps on android devices in order for most necessary. It aims in the direction of making smartphone technology more personalized and aware of user needs. Yahoo invested in a small, start-up company that is thought to be pioneering smartphone technology. Aviate is still in private beta, though.
Read the original article here.
Twitter Launches Jelly
Jelly is a social search app that can be downloaded by Google Play or Itunes. It works almost like an instant message board. Questions asked by users will be answered by others in the network. You can also conduct searches by using images.
Original article here.
Tune in next week for a recap on the latest news in tech, social media, marketing, and more.
Digital Content Writer