Search Our Blog


Thursday, August 21, 2014

The Success of Software Companies

In the digital age, one can guess that software companies must be growing at a very successful rate. In 2006, HubSpot was started by two MIT students and now has 11,000+ customers in over 70 countries. Six years ago, HootSuite was created to help the multi-tasking entrepreneur. Today, it’s the world’s most widely used social relationship platform with over 9 million users around the world.

For these software companies, growth came with strategic analysis of what the ultimate goal was: to create something that the public should care about. Nowadays, the Internet is an imperative medium for most communication channels, whether they are for family or for business. Regardless, the Internet has expedited the process of communication.

These companies are not the type of companies who are competing against a business down the street. For them, competition means competing for mindshare with TV, YouTube videos, tweets, and other forms of content.” Keeping up with social media practices and outreach is now a fundamental aspect for business operations.

The most crucial aspect of a software company is to create a product with a message that that is most affiliated with their customers. With the way people are evolving with the digital age, software companies are needed to help bridge the shift in how people are communicating with one another. So the message for most software companies is quite simply one that offers a way for people to talk more to one another; to provide an opportunity to stay in touch, or get back in touch, with those who we love.

Samantha Hennessy
Digital Content Writer

Wednesday, August 20, 2014

Blog Review for Logic+Emotion

One habit that I have found myself falling into is circulating through the same handful of blogs in search for content inspiration. Besides the fact that I keep a bookmarks folder of these blogs, they are actually all quite adequate in their purpose to propose worthy content. I decided to pursue the web in hopes of finding the one-and-only blog that is just waiting to take me away… And I did, kind of. I did not necessarily find Mr. Blog Charming, instead I found one even better.

After searching through the top 20 marketing blogs webpage, I found one titled “Logic + Emotion”. Being the person that I am, I was immediately inclined to know more about the blog. The blog is David Armano’s personal blog. He is a Managing Director for the social-digital practice at Edelman Digital Chicago. Widely known as a digital veteran, he leads one of the most talented teams of social strategists, community managers, technologists, and creative minds in the industry.

One portion I would like to share (which is evidence as to why I love this blog so much): The major forces in this evolution are largely a combination of hardware and software (mobile) combined with connectivity (social) all accelerated in the context of time which gives the impression of immediacy (real-time). This statement is presented with such logical sway that it basically sums up an entire era. By starting his post off with this kind of intriguing theory, the reader has already been enticed to read the rest. The rest of the blog post goes into creating a simple formula for content format.

With a blog like David’s, that has a clever mixture of factual and informational posts along with more cultural and societal posts, he offers the perfect sanctuary for anyone who seeks content that truly emulates what Logic + Emotion looks like in words.

Enter through here to visit the blog.


Samantha Hennessy

Digital Content Writer           

Monday, August 18, 2014

Facebook: What to Know About Cross-Device Reporting

The value of social media is through the roof, but sometimes it is difficult to describe exactly why it is working. Facebook's new cross-device reporting will allow advertisers to gain an understanding as to which ads are converting customers off of which devices.

Tracking Matters
"Facebook notes that a new Altimeter Group white paper that it commissioned shows more than 60% of U.S. online adults use at least two devices daily and that more than 40% start an activity — such as shopping — on one device and complete it on another."

With that being said, it seems difficult to pin point exactly where your highest conversion rates are happening which can result in wasted money on paid advertising. Or your ad may attract people on mobile, but their actual purchase decision occurs on a desktop.

This allows you to tailor your campaign to your audience and be visible when and where they are looking.

Read more on the importance of Facebook's new feature at Marketing Land.

How it Works
A snippet of code called a conversation pixel is placed in the campaign to make the tracking possible. You can get your reports for your paid campaign following the steps below.

  • Click Facebook Ad Reports
  • Click Edit Columns
  • Select Cross-Device on the left-hand menu

It is as simple as that. Now you can gain a full understanding about the role of mobile in your social media advertising efforts. You can read more about the full process on Facebook

A Marketer's Thoughts 

We know why this is important and how it works, but what can a marketer do with this information?
"Tracking click and conversion data deterministically across devices has confirmed what we know to be true: mobile ads drive commerce everywhere. This new reporting from Facebook has been a game-changer in our ability to help clients like Neiman Marcus and Sur La Table correctly value and invest in their mobile ads efforts." Josh McFarland, Facebook Preferred Marketing Developer
" Facebook’s launch of cross-device tracking should strike at least a little fear in Google as it, at least on paper, looks to be a much more robust execution of what Google attempted with their “Estimated Conversions” release a little under a year ago, which still isn’t available outside of Adwords and hasn’t proven to be consistently reliable yet in our experience. Additionally, I give Facebook’s cross-device tracking a better chance of success given the fact that it’s happening on one centralized platform, whereas Google relies on authentication on Android phones, Chrome, and other products in a fragmented fashion." Dave Yoo, COO of 3Q Digital

McFarland and Yoo nailed it with their input. Not only can we show how Facebook converts new customers, but we can understand the importance of mobile devices in our campaigns. With the new featured that is unlike many other analytics, marketers everywhere can do what is best for their client and talk to their audience in the most tailored way possible.

For more information on marketing and social media, contact a Blue Archer professional.

Barbara Cline
Online Content and Support Specialist

Friday, August 15, 2014

8/15/2014 Week Recap: Minutes You Might Have Missed

Happy Friday everybody!  If you haven't been in tune with the tech happenings this week, here is a quick re-cap.  Apple faces a lawsuit from it's shareholders, the smart home now has potential for the average household, headphones are tracking heart rates, and a report is in on cell phone service at airports in the United States.

Samsung on Smartphones
For many decades, the “smart home” has always been a dream for the average household because of it’s high expense. However, now that the costs for creating a connected home are dropping, device makers, utilities, telecoms and other companies are gearing up for what’s being called the battle beyond the living room.

Check out the details behind the latest device from Samsung here

Shareholders Sue Apple
On behalf of all Apple shareholders, one shareholder has decided to sue the Cupertino company over its alleged anti-poaching agreements with other Silicon Valley tech companies, according to Patently Apple. The shareholders’ lawsuit says the alleged no-hire agreements caused Apple to engage in “breach of fiduciary duty, gross mismanagement, waste of corporate assets, and breach of duty of honest services.”

Check out more of the details here

Headphones That Track Your Heartrate
SMS Audio’s BioSport In-Ear Headphones now have the capability to tell you what you’re heart rate is when you’re running. The Headphones have sensors to measure the heart rate of users, drawing power from a smartphone through an audio jack.

Find out more of the headphones capabilities here

Airport Cell Service Report
One of the biggest inconveniences at an airport, besides the long lines and TSA pat-downs, is the spotty cell phone services. Now a new report from mobile industry research firm RootMetrics aims to quantify that headache.

Check out the airport rankings here

I hope everyone has a lovely weekend, and we'll be back next Friday with another week re-cap!

Until next time.

Samantha Hennessy
Digital Content Writer 

Wednesday, August 13, 2014

      Google has taken a giant step in the right direction for business owners and marketing consultants who work with businesses. If you are familiar Google Local Business page, you know what a nuisance it was to wait receive your verification code via post card in the mail.

      In a Google Business Help thread, Google has announced that your Google My Business listings, formerly known as Google Place Listing or Google Local Business listing, can now be automatically verified if your website URL is already part of your verified sites in Google Webmaster Tools.

Google’s Jade Wang wrote:

Good news -- starting today, if you’re verifying a page for your business, you may be instantly verified on Google My Business if you’ve already verified your business’s website with Google Webmaster Tools. The verification will happen automatically, if applicable, when you attempt to verify a page for your business.

If you’d like to try instant verification, please make sure you’re signed in to Google My Business with the same account you used to verify your site with Webmaster Tools

Not all businesses with websites verified using Google Webmaster Tools will have instant verification, since not all business categories are eligible. If that’s the case, please use one of our other methods of verification (

      If you’ve already verified your business’s website with Google Webmaster Tools, you may be instantly verified to manage your business.

      Make sure you are signed into Google My Business with the same account you used to verify your site with Webmaster Tools. Note that some business categories may not be eligible for instant verification.

Samantha Hennessy
Digital Content Writer